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Abstract:

The Institution of Electrical Engineers (IEE) has changed its approach to member publications over a two-year period with an increased focus on understanding the needs of its broad membership and structuring its portfolio of magazines and websites to meet members' needs and complement the organization's research publications. The process of market research and product development is outlined in this article and the resulting combination of online and print products described. The products have been well received by IEE members and the wider community and have been recognized within the publishing industry with important awards in the business-to-business and not-for-profit sectors.

Document Type: Research Article

DOI: http://dx.doi.org/10.1087/0953151042321725

Publication date: October 1, 2004

More about this publication?
  • Editor in Chief: Alan Singleton
    North American Editor: Diane Scott-Lichter
    Reviews Editor: Pippa Smart

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org
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