@article {Lamb:1 April 2004:0953-1513:143, author = "Lamb, Christine", title = "Open access publishing models: opportunity or threat to scholarly and academic publishers?", journal = "Learned Publishing", volume = "17", year = "1 April 2004", abstract = "Various models of open access publishing and new initiatives are reviewed through the published literature with recommended strategies for traditional journal publishers.", pages = "143-150(8)", url = "http://www.ingentaconnect.com/content/alpsp/lp/2004/00000017/00000002/art00009" doi = "doi:10.1087/095315104322958526" }