Free Content Googled: the quest for visibility on the Internet

Author: Beckwith, Kimberly

Source: Learned Publishing, Volume 16, Number 4, 1 October 2003 , pp. 277-283(7)

Publisher: Association of Learned and Professional Society Publishers

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Abstract:

Small publishing-related firms have a problem getting their services and products known to the scholarly and STM market. Getting listed on search engine results pages is difficult due to the way the most popular search engines rank sites. Galayaa has tried out Google's AdWords as a way to get noticed. Does it work? An impression of early results of the campaign is given.

Document Type: Research article

DOI: 10.1087/095315103322422026

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