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Googled: the quest for visibility on the Internet

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Abstract:

Small publishing-related firms have a problem getting their services and products known to the scholarly and STM market. Getting listed on search engine results pages is difficult due to the way the most popular search engines rank sites. Galayaa has tried out Google's AdWords as a way to get noticed. Does it work? An impression of early results of the campaign is given.

Document Type: Research Article

DOI: https://doi.org/10.1087/095315103322422026

Publication date: 2003-10-01

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
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    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at cs-journals@wiley.com for information on how to continue access to this title.
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