Author: Kahn, Deborah

Source: Learned Publishing, Volume 16, Number 3, 1 July 2003 , pp. 213-217(5)

Publisher: Association of Learned and Professional Society Publishers

Abstract:

At a time when customer focus is an aim in many publishing companies, this paper looks at how people in publishing organizations think about customers, why they think like this and what this might mean to the products the company produces. It suggests that views of the customer are often internally constructed and become a self-fulfilling prophecy, which could lead to publishers missing out on opportunities. The conclusion is that more and different interactions with customers are needed if publishers are to become truly customer focused.

References: 2 references open in new window

Articles that cite this article?

Document Type: Research article

DOI: http://dx.doi.org/10.1087/095315103322111012

Publication date: 2003-07-01

More about this publication?

• Editor in Chief: Alan Singleton
  North American Editor: Diane Scott-Lichter
  Reviews Editor: Pippa Smart
  
  Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.
  
  Learned Publishing articles are available free online to members of ALPSP and SSP.
  ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
  SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org

Related content

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Kahn, Deborah

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers