Author: Ha, Louisa

Source: Learned Publishing, Volume 16, Number 3, 1 July 2003 , pp. 193-199(7)

Publisher: Association of Learned and Professional Society Publishers

Abstract:

This article re-examines the economics of publishing scholarly journals and illustrates the dilemma of publisher identity and publication format with a case study of the Association for Education in Journalism and Mass Communication's Media Management and Economics division. The study investigates the perceived interest and demand for a society-published journal for the field of media management and economics and the preferred format for that journal - print or online. Results showed a divided opinion on the support of a society-published journal and no consideration of the benefits or harms of journal publishing to the society. The print journal, though a desirable format for authors, is deemed uneconomical. The online journal is viewed as a feasible publication outlet, but its status as a prestigious journal is doubtful. Applications of scholarly journal publishing and economic models to the case are discussed.

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Document Type: Research article

DOI: http://dx.doi.org/10.1087/095315103322110987

Publication date: 2003-07-01

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• Editor in Chief: Alan Singleton
  North American Editor: Diane Scott-Lichter
  Reviews Editor: Pippa Smart
  
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