The economics of scholarly journals: a case study on a society-published journal
Abstract:This article re-examines the economics of publishing scholarly journals and illustrates the dilemma of publisher identity and publication format with a case study of the Association for Education in Journalism and Mass Communication's Media Management and Economics division. The study investigates the perceived interest and demand for a society-published journal for the field of media management and economics and the preferred format for that journal – print or online. Results showed a divided opinion on the support of a society-published journal and no consideration of the benefits or harms of journal publishing to the society. The print journal, though a desirable format for authors, is deemed uneconomical. The online journal is viewed as a feasible publication outlet, but its status as a prestigious journal is doubtful. Applications of scholarly journal publishing and economic models to the case are discussed.
Document Type: Research Article
Publication date: July 1, 2003
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