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The economics of scholarly journals: a case study on a society-published journal

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This article re-examines the economics of publishing scholarly journals and illustrates the dilemma of publisher identity and publication format with a case study of the Association for Education in Journalism and Mass Communication's Media Management and Economics division. The study investigates the perceived interest and demand for a society-published journal for the field of media management and economics and the preferred format for that journal – print or online. Results showed a divided opinion on the support of a society-published journal and no consideration of the benefits or harms of journal publishing to the society. The print journal, though a desirable format for authors, is deemed uneconomical. The online journal is viewed as a feasible publication outlet, but its status as a prestigious journal is doubtful. Applications of scholarly journal publishing and economic models to the case are discussed.

Document Type: Research Article


Publication date: July 1, 2003

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
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    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at for information on how to continue access to this title.

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