Authors and their sponsors are beginning to realize that immediate free Web access (IFWA) provides the most convenient access to journal articles, thereby maximizing their impact. Furthermore, IFWA is the most economical mode of access, and, no matter what the mode, authors and their sponsors pay nearly all the costs of access. Because those who pay for access to journal articles consider IFWA both best and cheapest, IFWA will soon replace other modes of access. Journal publishers who wish to stay in business should start offering their authors IFWA at a fair price. Two entomological societies have done so and profited.
Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.
Learned Publishing articles are available free online to members of ALPSP and SSP. ALPSP members: log in to www.alpsp.org. If you do not have a password contact email@example.com SSP members: log in to the Member Center using your membership username and password. Further information firstname.lastname@example.org