@article {Powell:1  October 2002:0953-1513:267,
	author = "Powell, Andrea",
	title = "Linking to full text: the secondary publisher's perspective",
	journal = "Learned Publishing",
	volume = "15",
	year = "1  October 2002",
	abstract = "For a secondary database publisher, the imperative to provide seamless links between the bibliographic citations and the corresponding full text is unequivocal. Online publishing should, in theory, make this linkage easier to facilitate, but the reality is far more complex than the theory! CABI Publishing has been endeavouring continually to improve the linkage to full text offered by its bibliographic databases, and has encountered some obstacles which may not be immediately apparent to primary publishers. This article explains some of those obstacles and provides some insight into how secondary publishers are attempting to respond to the demands of the marketplace and the potential of online publishing.",
	pages = "267-272(6)",
	url = "http://www.ingentaconnect.com/content/alpsp/lp/2002/00000015/00000004/art00004"
	doi = "doi:10.1087/095315102760319224"
}