@article {Ginn:1 July 2002:0953-1513:199,
	author = "Ginn, Claire",
	title = "Calculating pricing models choices: rising to the challenge",
	journal = "Learned Publishing",
	volume = "15",
	year = "1 July 2002",
	abstract = "Creating new prices for online content, combined content (print plus online) and consortia offers is complicated but can boost your publications' circulation and profitability. This article offers an analysis tool to help you begin to sort out whether it is worth the hassle.",
	pages = "199-203(5)",
	url = "http://www.ingentaconnect.com/content/alpsp/lp/2002/00000015/00000003/art00007"
	doi = "doi:10.1087/095315102320140491"
}