There is no such thing as a product

Author: Dryburgh, Alastair

Source: Learned Publishing, Volume 15, Number 2, 1 April 2002 , pp. 113-116(4)

Publisher: Association of Learned and Professional Society Publishers

Buy & download fulltext article:

The full text is free.

View now:

PDF

Or sign up for a free trial

Free trial available!

Abstract:

How do you manage, or even think seriously about, profitability in an online business? Traditionally you tracked profitability by product, but in the online world this may simply not be possible. The article looks at why this is so, and how the same factors which create the problem also create new opportunities.

Articles that cite this article?

Document Type: Research article

DOI: http://dx.doi.org/10.1087/09531510252848872

Publication date: 2002-04-01

More about this publication?

Editor in Chief: Alan Singleton
North American Editor: Diane Scott-Lichter
Reviews Editor: Pippa Smart

Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

Learned Publishing articles are available free online to members of ALPSP and SSP.
ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org