Free Content There is no such thing as a product

Author: Dryburgh, Alastair

Source: Learned Publishing, Volume 15, Number 2, 1 April 2002 , pp. 113-116(4)

Publisher: Association of Learned and Professional Society Publishers

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Abstract:

How do you manage, or even think seriously about, profitability in an online business? Traditionally you tracked profitability by product, but in the online world this may simply not be possible. The article looks at why this is so, and how the same factors which create the problem also create new opportunities.

Document Type: Research article

DOI: 10.1087/09531510252848872

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