The market for university press books in the United States: 1985-1999
Abstract:University press books play a pivotal role in the transmission of knowledge among academics and to serious readers outside universities. Yet the market for these books underwent substantive changes and posted lacklustre increases in net publishers' revenues and unit sales between 1985 and 1999. In this article, statistical data on university presses' net publishers' unit and dollar revenues, covering the years 1985 through 1999, are analysed to ascertain: (i) shifts in the channels of distribution; (ii) the future demand for university press books for the years 2000 through 2004; and (iii) the price elasticity of demand for these titles. Other issues addressed briefly include competition from commercial academic publishers, consolidation in the publishing industry, the rise in importance of the global market for university press books, and financial issues.
Document Type: Research Article
Affiliations: Associate Professor, Fordham University Graduate School of Business Administration, New York
Publication date: April 1, 2001
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