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Free Content The market for university press books in the United States: 1985-1999

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Abstract:

University press books play a pivotal role in the transmission of knowledge among academics and to serious readers outside universities. Yet the market for these books underwent substantive changes and posted lacklustre increases in net publishers' revenues and unit sales between 1985 and 1999. In this article, statistical data on university presses' net publishers' unit and dollar revenues, covering the years 1985 through 1999, are analysed to ascertain: (i) shifts in the channels of distribution; (ii) the future demand for university press books for the years 2000 through 2004; and (iii) the price elasticity of demand for these titles. Other issues addressed briefly include competition from commercial academic publishers, consolidation in the publishing industry, the rise in importance of the global market for university press books, and financial issues.

Document Type: Research Article

DOI: http://dx.doi.org/10.1087/095315101300059459

Affiliations: Associate Professor, Fordham University Graduate School of Business Administration, New York

Publication date: April 1, 2001

More about this publication?
  • Editor in Chief: Alan Singleton
    North American Editor: Diane Scott-Lichter
    Reviews Editor: Pippa Smart

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org
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