Publishing: a market-led approach
Author: Grace, Mike
Source: Learned Publishing, Volume 14, Number 1, 1 January 2001 , pp. 60-64(5)
Abstract:A definition of marketing is offered. Detailed analysis demonstrates the editorial and commercial benefits of a market-led approach to publishing.
Document Type: Research Article
Publication date: 2001-01-01
- Editor in Chief: Alan Singleton
North American Editor: Diane Scott-Lichter
Reviews Editor: Pippa Smart
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