Virtual realities in Brobdingnag and Lilliput: gulfs and bridges between large and small publishers
Abstract:This article argues that the trend towards larger and larger publishing conglomerates is happening in parallel with apparently paradoxical changes in attitudes and approaches towards work and the organization of work. These changes, include for example remote working and the increasingly powerful potential of ‘outsourcing’. Looking at a publishing environment now populated mainly by very large and very small companies, the article suggests a symbiotic relationship between these giants and pygmies. It then looks at major characteristics of small publishers and how such companies can exploit the advantages of smallness to survive and succeed. The specific case of IP Publishing Ltd is used to illustrate some options for small publishers, including their opportunity to operate as ‘virtual’ companies. Finally, the article suggests that small companies can be useful to large corporations as indicators of change.
Document Type: Research Article
Publication date: 1998-10-01
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