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Optimizing your association’s revenue through Internet advertising

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Abstract:

This article outlines the Internet advertising experiences of ACS Publications. It describes how ACS Publications has successfully designed a group of Websites that have increased total advertising revenue for the American Chemical Society. Detailed accounts of each ACS Website, advertising strategy, and Website development are all discussed in this article.

Document Type: Research Article

DOI: https://doi.org/10.1087/09531519850146625

Publication date: 1998-01-01

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org



    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at cs-journals@wiley.com for information on how to continue access to this title.
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