@article {Dixon:1997:0953-1513:21,
	author = "Dixon A.",
	title = "Riding the iceberg: exploiting the Internet to promote one's organisation",
	journal = "Learned Publishing",
	volume = "10",
	number = "1",
	year = "1997",
	abstract = "An analysis of the electronic marketing options available to publishers, including Institute of Physics Publishing’s experience of the effectiveness of some of those options. Particular emphasis is placed on Usenet and E-Mail and what is deemed to be acceptable and unacceptable practice.",
	pages = "21-24",
	url = "http://www.ingentaconnect.com/content/alpsp/lp/1997/00000010/00000001/art00006"
}