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Riding the iceberg: exploiting the Internet to promote one’s organisation

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Abstract:

An analysis of the electronic marketing options available to publishers, including Institute of Physics Publishing’s experience of the effectiveness of some of those options. Particular emphasis is placed on Usenet and E-Mail and what is deemed to be acceptable and unacceptable practice.

Document Type: Research Article

DOI: http://dx.doi.org/10.1087/09531519750147283

Publication date: January 1, 1997

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org



    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at cs-journals@wiley.com for information on how to continue access to this title.
alpsp/lp/1997/00000010/00000001/art00006
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