Architecture as Branding: Mega Project Developments in Beijing
Abstract:This article examines the role of transnational architectural production in mega project developments in Beijing. It explores how local developers and government officials have consciously used signature design from international architects to brand their mega projects, as well as to promote Beijing as a new global city. By choosing modern, high-tech, and futuristic architectural designs from international architects, local political and economic elites have created a transnational urban space that caters for the needs of the transnational capitalist class. The symbolic capital of architectural design is transformed into other forms of capital in the process. The articulation of spatial design has become a major force of capital accumulation in Beijing's transformation into a global city.
Document Type: Research Article
Publication date: December 7, 2008
Built Environment is published quarterly in March, June, September and December. With an emphasis on crossing disciplinary boundaries and providing global perspective, each issue focuses on a single subject of contemporary interest to practitioners, academics and students working in a wide range of disciplines. Issues are guest-edited by established international experts who not only commission contributions, but also oversee the peer-reviewing process in collaboration with the Editors.
Subject areas include: architecture; conservation; economic development; environmental planning; health; housing; regeneration; social issues; spatial planning; sustainability; urban design; and transport. All issues include reviews of recent publications.
The journal is abstracted in Geo Abstracts, Sage Urban Studies Abstracts, and Journal of Planning Literature, and is indexed in the Avery Index to Architectural Publications.
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