The power of unconscious semantic processing: The effect of semantic relatedness between prime and target on subliminal priming
Authors: Van den Bussche, Eva; Smets, Karolien; Sasanguie, Delphine; Reynvoet, Bert
Source: Psychologica Belgica, Volume 52, Number 1, 2012 , pp. 59-70(12)
Publisher: Academia Press
Abstract:Recent studies have shown that subliminal priming effects can be of a semantic nature. However, the question remains how strong this kind of priming will prove to be. In the present study we investigated whether truly semantic unconscious priming only occurs for prime-target pairs that are strongly semantically related (e.g., cat-DOG) or whether priming effects can also be observed for pairs that are less semantically related (e.g., ant-DOG). A typical masked priming paradigm, with word primes and picture targets, was used and the relatedness between prime and target was manipulated. The results showed that prime-target relatedness significantly moderated the effects. A priming effect was only found for the strongly related prime-target pairs. This indicates that semantic subliminal priming requires a sufficient amount of semantic relatedness between prime and target, rendering it as sensitive to this semantic factor as supraliminal priming.
Document Type: Research Article
Publication date: 2012-04-01
- Psychologica Belgica is the flagship journal of the Belgian Association for Psychological Science. It appears quarterly and publishes peer-reviewed scientific contributions to all domains of psychology as well as book reviews. Contributions take the form of full-length articles or short reports. Psychologica Belgica is listed in all major indexes, including Current Contents and Psychological Abstracts.
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