Implicit Attitudes Toward Green Consumer Behaviour
Authors: Vantomme, Delphine; Geuens, Maggie; de Houwer, Jan; De Pelsmacker, Patrick
Source: Psychologica Belgica, Volume 45, Number 4, 2005 , pp. 217-239(23)
Publisher: Academia Press
Abstract:The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behaviour relationships often found in green consumer behaviour research. Therefore, not only explicit but also implicit attitudes toward green consumer behaviour were measured by means of the Implicit Association Test (IAT). Explicit measures revealed positive attitudes, while the IAT showed more positive attitudes toward the ecological than toward the traditional product (Experiment 1) or no differences in these attitudes (Experiment 2 and follow-up study). When existing products were involved, implicit attitudes related to behavioural intention, even where the explicit attitude measure did not.
Document Type: Research Article
Publication date: 2005-12-01
- Psychologica Belgica is the flagship journal of the Belgian Association for Psychological Science. It appears quarterly and publishes peer-reviewed scientific contributions to all domains of psychology as well as book reviews. Contributions take the form of full-length articles or short reports. Psychologica Belgica is listed in all major indexes, including Current Contents and Psychological Abstracts.
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