Considerations for Marketing the Health Education Specialist to Employers
Authors: Gambescia, Stephen F.; Cottrell, Randall R.; Capwell, Ellen; Auld, M. Elaine; Conley, Kathleen Mullen; Lysoby, Linda; Goldsmith, Malcolm; Smith, Becky
Source: American Journal of Health Education, 1 July 2009, vol. 40, no. 4, pp. 231-235(5)
Abstract:The Coalition of National Health Education Organizations (CNHEO) established a task force in 2003 to design a marketing plan to promote the health education profession. Task force members decided that before developing a full-scale marketing plan to reach employers, they should learn more about employers' current knowledge and attitudes regarding health educators and their current and anticipated hiring practices. Few previous studies had examined these questions and no known formal market research of employers' knowledge, attitudes or beliefs about health educators existed. Hezel Associates produced a market research report in July 2007 on behalf of four sponsoring health education profession member organizations of the CNHEO, and the National Commission for Health Education Credentialing, Inc. This survey enabled collection of current and potential employers' knowledge and attitudes about health educators, the profession and hiring practices. This paper presents the task force's background work, major findings from the employer survey, implications for the profession and future challenges to marketing the profession.
Document Type: Research Article