Challenges in the supply of perishable products to island communities

This article examines the specific retail challenges associated with supplying to the island communities around the UK. It examines the main difficulties in supplying short shelf life products to both remote as well as larger urban island conurbations. Using a qualitative research methodology, this article reports interviews with individuals who had either strategic or operational responsibility for island retailing and supply. The research identifies a variety of factors that disproportionately influence the efficiency and effectiveness of a retailer's operations. It also notes that island retailers operate under a significantly different cost base from that of a mainland operation. While national multiple retailers may choose to absorb this additional expense into their overall cost base, many local retailers have followed a conglomerate strategy and operate wholesale or multi-service functions.